Tuesday, May 27, 2008

Friday, May 23, 2008

Tolstoy 2.0



A great concept by BBDO New Zealand that entices people to read more. The insight: most people would rather read books than do work. The idea: disguisedfamous novels as Powerpoint presentations so you're boss and co-workers are none the wiser. 

Check out the website at www.readatwork.com


Thursday, May 22, 2008

Wednesday, May 14, 2008

I Wanna Play



It's not too often I find a branded screensaver that actually works. It's simple, on target, and interactive. Cheers to Saatchi & Saatchi, New Zealand.